I do my best thinking in the shower.
I was trying to think about what I’d like to talk about while showering this morning, and something occured to me. I missed the boat on the pog story yesterday. Sure, there were pogs in a 7-11…
…but where were the comics?
Eighteen months ago, Marvel announced a deal where their comics would be in 7-11s across the country. They would create a special line of comics called "flip books" that would reprint two or three comics for $3.99. At the time, Marvel vice chairman said, "Marvel will be in 6000 7-11 convenience stores. This doubles the number of outlets for our comics." Avi Arid (who’s since left the company) said, "We wanted to go back to the time where kids could ride a bike or walk to a 7-11 and get a comic. We’ve developed a product for this market."
Yet, when I went back to the 7-11 for more Vitamin Water this morning, there were no comics. There was a stuffed magazine rack with Maxim and Vibe and GQ and other mags, but no comics.
In fact, the last time I saw Marvel flip books wasn’t in a 7-11; it was in another convenience store called Quik-Check. And that was a year ago.
I don’t live in a backwater town; I live in Monmouth County in New Jersey, a prosperous town in a state that has always loved comics. If a New Jersey 7-11 isn’t selling comics, is any other 7-11 still selling comics? Just curious.
(Thanks to The Pulse for the Marvel quotes.)